Memorable Immersive Theater Experiences at Events

Immersive theater brings together some of the most effective components of live events, including interactivity, surprise and delight, brand ambassadorship, and more. Check out some of our favorite examples.

Imagine this: You're invited on a press trip to the Santa Monica Mountains... only to encounter a bloodied hiker and discover one of your peers has gone missing. Or, you go to a VIP dinner party at CES and realize your hosts know an unsettling amount of information about you. Or you're at San Diego Comic-Con and stumble across a New Orleans-inspired street filled with people and moments from the early 1900s.

Yes, these are all real moments the BizBash editors have written about. Brands are increasingly leaning into immersive theater—performances that immerse the audience directly into the experience—to add a memorable touch to events. The concept fuses some of the best parts of events, including interactive moments and surprise and delight, to make a big impact.

Scroll down to see some of our favorite immersive theater moments we've covered in recent years...